We work at the intersection
of insight, inspiration, and intention.
Meaning
Sensemaking.
Methods for knowing how to know when you don't.
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Forecasting and Trend Analysis
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Social and Commercial Insight
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Community and Customer Engagement
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Service and Organizational Design
Sensemaking is how we make sense of the world so that we may act purposefully in it. It's where we step into people’s lives to understand lived experiences; the interactions, emotions, motivations, and meaning that bind them together to construct personal, nuanced models of the world.
Numbers need narratives.
Observational study enables us to decode moments of significance and patterns of behaviour to identify situations that are meaningful and rich with insight to form coherent narratives that inform new futures.
This moment has a lot more to say then simply:
GENDER: Female
AGE: 23
STATUS: Single Mother
INCOME: $15K
Opportunity
Point A. is where we start. Whether it’s a new product or service, a brands performance, or lack of it, we all start here. Point B. is where we think we want to go. The space between these two points is where opportunity is found, and value created. More often than not, this also becomes the space where we discover we can move Point B. beyond initial expectations.
Product Design.
Tools for social and commercial innovation.
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Design Strategy
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Concept Design and Development
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Prototyping and Product Development
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Packaging Design
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Spatial and Retail Design
Matter
Good, bad or great, products are a reflection of who we are, what we do and what we value. Understanding this value from a social perspective is how we drive meaningful innovation to define emotional and functional utility that is valued in the market and delivers on favourable strategic outcomes.
Cohesively
compelling.
As the space between digital, physical and spatial experiences becomes increasingly fluid we've evolved to approach the design of products and services as experiences informed by multiple perspectives and disciplines to deliver complete solutions for our clients and cohesively compelling experiences for their customers.
Communication
Design.
The art & science of emotional and cognitive connection.
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Creative Direction
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Brand Identity Systems and Guidelines
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Voice, Tone and Messaging
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UX/UI
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Packaging
Message
At Pentomic, communication design is the mother art of graphic, advertising, experience design and branding. As a means to inspire, inform, motivate, and agitate we fully explore its expressive potential to form meaningful narratives that resonate throughout digital, physical and spatial mediums.
New potential.
Increasingly as we navigate from Point A. to Point B. we've been asked to design solutions that sit outside the confines of a single discipline or solve problems that refuse to fit squarely inside a box. We’re comfortable with this (it’s a sweet spot for us) and is often where new potential is realized.