With a replaceable head and a clever perch, Fihn solves commonplace problems with refined solutions for a daily ritual.

 

After observing how people both use and store their toothbrushes we quickly realized the market is open for well thought solutions. With a waste cycle that sees 4 toothbrushes replaced annually we worked out a replaceable head that can be exchanged rather than throwing the entire brush away. A distinctive fin which allows for better grasping and control than traditional brushes, a handle that’s comfortably sized and a tapered head for those hard to reach areas.

 

Elegantly solving the brush in the cup problem, Fihn provides a perch for a simple, sanitary solution to storing the brush upright at all times, inside or outside the cup.